Last updated 10/04/2026
Language in Action is committed to protecting your privacy and ensuring that your personal data is handled securely and transparently.
This Privacy Policy explains how we collect, use and protect personal information when you visit our website:
Language in Action provides English language summer programmes for young learners in the United Kingdom.
The website and programmes are operated by:
Language in Action
200 Pentonville Road
London
N1 9JP
United Kingdom
Phone: +44 (0)20 7520 0470
For privacy enquiries please contact our Head of Department, Mr Adam Ennis at adam.ennis@malvernplc.com, or our Deputy Head of Department, Mr. Daniele Pluchino, at daniele.pluchino@malvernplc.com
Language in Action acts as the data controller for personal data collected through this website.
We may collect and process the following personal data.
Information you provide directly
When you submit an enquiry or complete a form on our website we may collect:
• Name
• Email address
• Phone number
• Country of residence
• Student age
• Programme interest
• Any additional information you provide in enquiry forms
Automatically collected information
When you visit our website we may automatically collect certain technical information, including:
• IP address
• Browser type and version
• Device information
• Pages visited
• Time spent on pages
• Referral sources
This information helps us improve our website and understand how visitors interact with our content.
We use personal data for the following purposes:
• Responding to enquiries about Innovate Summer Academy
• Providing information about programmes and applications
• Processing bookings and programme registrations
• Sending marketing communications where consent has been given
• Improving website functionality and user experience
• Monitoring website analytics and performance
• Complying with legal and regulatory obligations
Under the UK GDPR and Data Protection Act 2018, we rely on the following lawful bases:
Consent
Where you choose to receive marketing communications.
Legitimate interests
To respond to enquiries, improve our website and promote educational programmes offered by Malvern International.
Contractual necessity
Where processing is necessary to manage programme bookings or services.
Legal obligation
Where we are required to comply with applicable laws.
If you consent to marketing communications, we may send you information about:
• Language in Action programmes
• Other educational programmes offered by Malvern International
• Relevant events, webinars or opportunities
You can unsubscribe at any time by:
• Clicking the unsubscribe link in marketing emails
• Contacting our Head of Department, Mr Adam Ennis at adam.ennis@malvernplc.com, or our Deputy Head of Department, Mr. Daniele Pluchino, at daniele.pluchino@malvernplc.com
We may share your data with trusted third parties where necessary, including:
• Admissions and recruitment teams within Malvern International
• Partner universities involved in delivering the programme
• CRM and marketing platform providers
• Website hosting providers
• Analytics and advertising platforms
All third parties process data in accordance with applicable data protection regulations.
We do not sell personal data.
As Language in Action recruits students from around the world, personal data may be transferred outside the UK or European Economic Area.
Where this occurs, we ensure appropriate safeguards are in place, such as:
• Standard contractual clauses
• Adequacy decisions
• Secure data processing agreements
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy.
This may include retaining data to:
• respond to enquiries
• manage applications and programme participation
• comply with legal obligations
Marketing data will be retained until consent is withdrawn or the individual unsubscribes.
Under data protection law you have the right to:
• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent for marketing communications
To exercise any of these rights please contact:
Our Head of Department, Mr Adam Ennis at adam.ennis@malvernplc.com, or our Deputy Head of Department, Mr. Daniele Pluchino, at daniele.pluchino@malvernplc.com
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
We implement appropriate technical and organisational measures to protect personal data from unauthorised access, misuse or disclosure.
